Mecca Bingo and The X Factor partnership renewed

Three years ago Mecca Bingo surprised the online bingo world by securing exclusive rights to use The X Factor name and branding on bingo and slots games around the site and to be able to use it in marketing efforts.\r\n\r\nThat agreement has been the envy of many a bingo operator and they won’t be best pleased to learn that Mecca Bingo have just secured an extension to that exclusive agreement that will now see it run in to 2015. That means the only place to find The X Factor Bingo remains Mecca Bingo and the brand will continue to feature on TV as sponsors of many X Factor themed shows and giveaways.\r\n

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\r\nThe new deal means that Mecca Bingo will be investing in new bingo, instant games and mobile games based on The X Factor and players can look forward to these appearing on the site soon.\r\n\r\nIn the meantime the partnership means that Mecca Bingo has lots of free tickets to The X Factor Live Finals 2013 to give away. One lucky player will win a complete package including travel and accommodation as well as tickets to the final, but there are hundreds of ways to win tickets only over the next few weeks.\r\n\r\nThe owners of The X Factor brand FreeMantle UK and Syco Entertainment are thrilled to see the partnership continue with such a high profile company, as are Mecca Bingo themselves. Mecca Bingo says: “We are delighted to be extending and enhancing our partnership with The X Factor. Our X Factor Bingo game has already been a resounding success with our players and we are looking forward to taking the partnership to the next level. With the show airing on ITV over the next few months, we are excited by the recently extended agreement and activation of the new elements will start to become prominent as the 2013 show progresses through the live shows and Live Final.”\r\n\r\n \r\n\r\n 

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