WhichBingo announce Site of the Year winners
Awards that are designed to reward exclusively the work that online bingo sites do to keep players entertained day in and day out are thin on the ground. There are many that sit alongside awards for casino games or poker or the like, but for those that love online bingo then the annual Site of the Year award run by WhichBingo is the one that is eagerly anticipated and highly respected.\r\n\r\nThe results have recently been announced in the 2012 poll of online bingo players that is run by the site every year. Now in its 10th year, the WhichBingo Site of the Year Award and more recently New Bingo Site of the Year Award are the ones which are most fiercely contested.\r\n\r\nFor 2012 it is Mecca Bingo that has taken the Crown as overall Online Bingo Site of the Year and Kitty Bingo taking the award as New Bingo Site of the Year 2012.\r\n
\r\nThis is the second time that Mecca Bingo has been successful in the poll and walked away with the top award, although they featured in the top three in most years. Its commitment to great promotions, customer service and its strong branding, that is often seen on TV, all help it to score well with players.\r\n\r\nKitty Bingo probably benefitted from the fact that it is running a unique bingo software not available anywhere else and that it it the ground running with a memorable TV advertising campaign with an ‘Evil Genius’ theme straight out of a James Bond film – right at the time that Skyfall was premiered. It is easy to tempt players in with a free £10 no deposit bonus, but the games have to be good, the promotions have to be good and the service has to be good to keep them coming back and ultimately to be bothered to cast a vote at award time.\r\n\r\nOther awards given by the site are for Best Bingo Promotion of the Year and Best Bingo TV Advert.\r\n\r\nJackpotjoy took first place for their TV ad featuring old people racing Motability scooters at Santa Pod which was released to launch the ‘Just for the Jackpotjoy of it’ campaign – putting fun back into bingo for everyone.\r\n\r\nThe award for Best Promotion went to Bingo Cams for their £10,000 Golden Ticket giveaway in summer 2012. Places in the game to win £10,000 were limited to players that earned themselves a gold ticket in the months running up to the game. In fact, it was so popular with players that the site is running another similar promotion now, giving away a brand new car on 25th January.\r\n\r\nFull lists of the final results can be found at WhichBingo – but well done to all the winners from bingo.org.uk.